“HUMANITY, AND INDEED ALL LIFE ON EARTH, FACES A DUAL THREAT TO ITS EXISTENCE: CLIMATE CHANCE AND BIODIVERSITY LOSS. THE TWO RISKS ARE LINKED BY HUMAN ACTIVITY AND AN ECONOMIC SYSTEM THAT PROMOTES GROWTH AND EXTRACTION AT THE EXPENSE OF LIVING NATURE. CREATING A NATURE-POSITIVE ECONOMY CAN MITIGATE THE DUAL RISKS AND BRING SUSTAINED, SHARED PROSPERITY”
The Birth of a New Economic Paradigm
Historically, the markets only saw nature as an extractive commodity. But now a new market for “living nature” is underway. This new nature market creates revenues for local communities from the ecosystem services of nature - flora and fauna, blue and green. The ecosystem services of living nature have a market price for carbon sequestration, water filtration, rainfall, pollination, soil formation, food security, coastal protection and more. Living nature is now being recognized and valued as “infrastructure” underpinning the global economy.
Mission: Advancing Nature-based Solutions to Sustain Life on Earth
+Nature is a non-profit dedicated to raising funds to accelerate the development of a new nature-positive economy. Communities and indigenous groups around the world are striving to introduce natural capital to the market, but they often lack the resources to assess feasibility, design, and validate the projects to attract investors. +Nature fills that gap. We raise the seed funding for the development of methodologies measuring the ecosystem benefits of restoring healthy populations of of fauna across landscapes and oceans.
