our MODEL

Without early feasibility studies and methodology development, nature-based solutions can’t scale into credible nature markets. With proper funding for this groundwork, they become measurable, investable, and ready for long-term financing.

+Nature raises early-stage capital to make that foundation possible, funding the critical first steps that turn ecological potential into viable natural capital assets. Once in the market, these assets can generate returns for investors, income for local and Indigenous stewards, and reinvestment in ecosystem regeneration.


 our Living Values Statement

Advancing Regenerative, Community-Led and Ecologically Centered Climate and Nature Solutions

With help and participation from many, we exist to restore ecosystems, strengthen communities, and help build durable systems that align ecological health with human well-being. We understand the climate and biodiversity crises not only as environmental challenges, but as the result of long-standing imbalances in how nature is valued, stewarded, and sustained. Our work seeks to realign and correct those failures by linking human activity with living systems in ways that honor ecological limits, support thriving communities, and safeguard the conditions for life over time.

Chris Bray Photography

Our Core Values

We commit to advancing climate and nature solutions that are community-led, science-grounded, ethically governed, and designed for long-term regeneration. By aligning ecological health with human well-being, we seek to build systems where people and nature flourish together, now and for generations to come.

Read the print-friendly version here.

Nine Steps to Market

Working closely with Blue Green Future, we help nature stewards complete 9 critical steps to bring their natural capital assets to market.

1. Secure legal ownership of natural assets

2. Assess ecosystem health and potential

3. Design evidence-based restoration

4. Value Nature’s services via advanced models

5. Monitor with technology (satellites, drones, LiDAR, eDNA)

6. Verify with trusted third parties

7. Track assets on secure ledgers

8. Sell forward contracts

9. Deliver verified credits to market

None of this can enter the state of play without seed funding. 

WE FUND THE FIRST STEPS IN BUILDING NATURE MARKETS. 

Who is Investing?

Nature-based markets aren’t hypothetical; there is already demand. Three major types of financial systems drive conservation at scale:

+Nature LLC
3975 Market St. Unit 4B
Wilmington NC 28403
910-616-6766

info@plusnature.org

Powered by Plastic Ocean Project

501(c)(3) Public Charity · EIN 46-1251038