our MODEL
Without early feasibility studies and methodology development, nature-based solutions can’t scale into credible nature markets. With proper funding for this groundwork, they become measurable, investable, and ready for long-term financing.
+Nature raises early-stage capital to make that foundation possible, funding the critical first steps that turn ecological potential into viable natural capital assets. Once in the market, these assets can generate returns for investors, income for local and Indigenous stewards, and reinvestment in ecosystem regeneration.
Nine Steps to Market
Working closely with Blue Green Future, we help nature stewards complete 9 critical steps to bring their natural capital assets to market.
1. Secure legal ownership of natural assets
2. Assess ecosystem health and potential
3. Design evidence-based restoration
4. Value Nature’s services via advanced models
5. Monitor with technology (satellites, drones, LiDAR, eDNA)
6. Verify with trusted third parties
7. Track assets on secure ledgers
8. Sell forward contracts
9. Deliver verified credits to market
None of this can enter the state of play without seed funding.
WE FUND THE FIRST STEPS IN BUILDING NATURE MARKETS.
Who is Investing?
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Companies and industries seeking to offset their carbon footprint participate in voluntary markets. These include corporate ESG commitments and voluntary carbon market (VCM) initiatives, where businesses invest in projects such as reforestation, whale protection, and kelp restoration to meet sustainability goals and customer expectations.
Example (in development): Whale Carbon Projects
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Compliance markets are mandatory systems that require companies to reduce or compensate for their emissions. These markets operate under government regulations such as mandatory ESG disclosures, cap-and-trade systems, or sector-specific climate policies. Natural assets become essential tools for firms to meet legally enforced emission targets.
Example: European Union Emissions Trading System (ETS)
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Governments are increasingly valuing and trading natural capital as part of their international climate and biodiversity commitments. Through Nationally Determined Contributions (NDCs) under the Paris Agreement, countries invest in and exchange verified credits from projects like forest protection or marine restoration, linking national economies directly to the health of their natural resources.
Examples: Gabon Sovereign Carbon Initiative
Nature-based markets aren’t hypothetical; there is already demand. Three major types of financial systems drive conservation at scale:
+Nature LLC
3975 Market St. Unit 4B
Wilmington NC 28403
910-616-6766
info@plusnature.org
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501(c)(3) Public Charity · EIN 46-1251038