+nature’s why and how
+Nature’s role is to fund the groundwork that makes credible ecosystem valuation possible. Working in partnership with Blue Green Future (BGF), we raise and direct early-stage philanthropic and catalytic funding toward feasibility studies, data collection, and methodology development. BGF’s economists and scientists then apply advanced valuation frameworks to quantify nature’s services.
The results become the foundation for educational materials, funder outreach, and long-term financing. By covering this crucial first stage, +Nature helps local and Indigenous partners move from project concept to validated, investable natural capital assets.
+Nature’s Role
+Nature bridges natural capital and the marketplace by funding projects like reforestation, regenerative farming, coastal restoration, and keystone species conservation. We work with impact-driven philanthropy, corporate sponsors, and individuals who want to help build a living-nature economy.
We fill the critical financial gap at the front end of projects, covering valuation costs that make them market-ready.
Through clear, accessible education and storytelling, +Nature equips communities to understand how living-nature markets work and why valuing nature drives restoration rather than extraction.
Once in the market, this asset class delivers financial returns for investors, income for local and Indigenous stewards, and resources for ecosystem regeneration—creating a true plus Invester +Nature paradigm.
Steps necessary to get natural
assets into the market
Working with Blue Green Future, we help complete
The 9 Steps to The Market
1. Secure legal ownership of natural assets
2. Assess ecosystem health and potential
3. Design evidence-based restoration
4. Value Nature’s services via advanced models
5. Monitor with technology (satellites, drones, LiDAR, eDNA)
6. Verify with trusted third parties
7. Track assets on secure ledgers
8. Sell forward contracts
9. Deliver verified credits to market
None of this can enter the state of play without seed funding
WE FUND THE FIRST STEPS IN BUILDING NATURE MARKETS
Who is investing?
Nature-based markets aren’t hypothetical; there is already demand. Three major types of financial systems drive conservation at scale:
1. Voluntary Markets: Companies and industries seeking to offset their carbon footprint participate here. These include corporate ESG commitments and voluntary carbon markets (VCMs) where businesses invest in projects like reforestation, whale protection, and kelp restoration to meet sustainability goals and customer expectations.
Example:
Whale Carbon Projects (in development) — companies are preparing to fund carbon credit systems centered around the protection of whales.
2. Compliance Markets: These are mandatory systems where regulations require companies to reduce or compensate for emissions. Compliance markets are tied to policies such as mandatory ESG disclosures, cap-and-trade systems, or sector-specific regulations. Natural assets become a critical part of how firms meet legally enforced climate targets.
Example:
EU Emissions Trading System (EU ETS) — the world’s largest compliance carbon market, covering power plants, factories, and airlines.
3. Sovereign Markets: Governments are increasingly valuing and trading natural capital as part of their international climate and biodiversity commitments. Through Nationally Determined Contributions (NDCs) under the Paris Agreement, countries invest in and exchange verified credits from projects like forest protection or marine restoration. These sovereign-level markets tie national economies directly to the health of ecosystems.
Examples:
African nations (e.g., Gabon, Kenya) - pursuing programs to monetize forests, mangroves, and biodiversity under Article 6 of the Paris Agreement.
Bahamas to Monetize Seagrass Carbon Credit Climate Finance Deal — The project will use carbon credits generated from the Bahamas’ seagrass ecosystems to raise funding through a new financial product called Sovereign Carbon Securities.
Costa Rica’s Debt-for-Nature Swap - reduced national debt in exchange for commitments to conserve forests and fund biodiversity projects.
