Nature is worth more alive.
Our economy doesn’t always act like it.
+Nature develops conservation opportunities into credible projects that can attract the funding and investment needed to keep nature thriving.
We help assemble the pieces needed to move from conservation potential toward real, durable support – including carbon, biodiversity, and other nature markets where they fit.
The gap is between the idea and the investment.
Many conservation projects already have strong science and committed stewards. What they often lack is the development work needed before funding or investment can follow.
+Nature helps close that gap.
We shape the project, build the evidence, bring in the right expertise and identify the financial pathway that fits.
The project comes first. Then we build the path to capital.
How +nature Works
A good project needs the right pieces in place.
+Nature helps shape those pieces around the needs of the project, from who is responsible for the work to how it will be funded and carried forward.
Define the project clearly, including what it will do, who will lead it, and what comes next.
Make sure the roles, rights, and responsibilities are clear before the project moves forward.
Find the support that fits the project, rather than forcing it toward a particular funding model.
Build the information and follow-through needed to learn from the work and support what comes next.
The work changes with the problem.
In North Carolina, +Nature is working with landowners and conservation partners to explore what it would take to keep important forests standing and make that a realistic economic choice.
For North Atlantic right whales, +Nature helped develop a multi-partner project combining acoustic detection, mariner alerts, evaluation and conservation expertise.
Different problems call for different tools, but the starting point is the same. Uncover and build what the work needs to carry forward sustainably.
Seeing differently.
Valuing differently.
Living systems create value that conventional decisions often overlook.
New science is revealing more about how ecosystems function and how deeply people, economies and communities depend on them. At the same time, new approaches to finance are creating ways to recognize more of that value.
+Nature explores what those shifts could mean for conservation — where the evidence is strong, where new ideas show promise and where more work is still needed.
Plastic Ocean Project
Excerpt from If the Ocean Could Talk
Blue Green Future
Dr. Ralph Chami on the economics of nature
Good conservation work takes the right people around it.
+Nature works with people who can help turn credible conservation opportunities into projects with a real path to support.
If you're developing a project, funding one, or bringing science, technical expertise or local knowledge to the table, we'd like to hear from you.