Nature is worth more alive.
Our economy doesn’t always act like it.
Forests shelter species. Coastlines buffer storms. Wildlife moves nutrients, pollinates plants, and keeps ecosystems functioning.
These living systems support communities and economies long before anyone puts a price on them.
Yet, protecting nature can still be harder to organize and finance than the alternatives.
+Nature helps develop conservation projects that change that equation.
About
+Nature
Good conservation ideas typically don’t arrive as finished projects.
They usually come with some pieces already in place and others still missing.
The science may be strong, but the partners are not lined up. The people may be ready, but there is no clear way to fund the work. Often, the idea may simply need more development before anyone should back it.
+Nature helps turn that early potential into a project that can stand on its own. We figure out what is missing, bring in the right expertise, and help build a practical plan for what comes next.
We start with the project itself, not a predetermined solution.
How +nature Works
A good project needs the right pieces in place.
+Nature helps shape those pieces around the needs of the project, from who is responsible for the work to how it will be funded and carried forward.
Define the project clearly, including what it will do, who will lead it, and what comes next.
Make sure the roles, rights, and responsibilities are clear before the project moves forward.
Find the support that actually fits the project rather than forcing it toward a particular funding model.
Build the information and follow-through needed to learn from the work and support what comes next.
The work changes with the problem.
In North Carolina, forests are under immense pressure from the industrial wood pellet industry and other forms of development. +Nature is working with landowners and conservation partners to understand what it would take to keep important forests standing, and what kinds of support could make that a realistic choice.
For North Atlantic right whales, +Nature helped develop a multi-year, multi-partner project that brings together acoustic detection, mariner alerts, evaluation, and conservation expertise. While a funding proposal has been submitted, +Nature continues to develop the project, strengthen partnerships, and pursue additional funding needed to move the work ahead.
Different problems call for different tools, but the starting point is always the same – build what the conservation work actually needs to move forward.
Working on a conservation idea that needs help becoming a stronger project?
+Nature works with project teams at different stages to understand what is already in place, what is still missing, and whether we can help develop the work further.
That could involve funding, technical expertise, new partners, or simply getting clearer about what the project needs next.
Seeing differently.
Valuing differently.
Conservation is changing quickly.
New science is helping us understand living systems in greater detail, while new approaches to funding and finance are expanding what may be possible for protecting them.
+Nature uses this space to explore those ideas openly, including where they show promise, where the evidence is still developing, and what they could mean for the people and places at the center of conservation.
Plastic Ocean Project
Excerpt from If the Ocean Could Talk
Blue Green Future
Dr. Ralph Chami on the economics of nature
Good conservation work takes the right people around it.
If you’re developing a project, funding one, or bringing science, technical expertise, or local knowledge to the table, we’d like to hear from you.
+Nature works with people who want to help turn promising conservation ideas into projects that can actually happen.