“The sustainability of our economic system very much depends on the sustainability of nature and its ecosystems. We need to price nature’s services properly to reflect the true cost of our actions. The new paradigm does that by market valuing the ecosystem services of a living nature.”  ~ Dr. Ralph Chami, International Economist

about +NATURE

Our current economy is an "engineered extractive economy" and cannot be sustained. It is based on a consumption-driven model of "growth for the sake of growth" and treats nature as an externality, creating a future "ecological and resource debt" for future generations. 

Through our organization, we support a public facing team addressing the urgent need for a nature positive economy. Our +Nature initiative works to offset economic growth with ecological regeneration.

UNITING FORCE WITH ECONOMISTS, SCIENTISTS, AND +NATURE

Blue Green Future (BGF) shifts markets from extractive to regenerative through world-class economists, scientists, and innovative technology, using “science-based” finance valuation methods, bringing living nature’s value to the markets. BGF has successfully developed natural capital valuation frameworks for whales, elephants, seagrass, mangroves, and is currently focusing on the impact of bison on grasslands and sea otters on kelp and seagrass. BGF’s work directs capital to high-integrity projects that restore ecosystems, strengthen communities, and provide high-yield, inflation-proof assets. Backed by major financial and insurance houses, BGF helps investors leverage the world’s largest, most resilient asset class -Nature.

 

+Nature is a 501 (c) (3) organization raising capital for communities and indigenous groups striving to introduce natural capital to the market. +Nature fills the early funding gap that is needed to bring nature-based projects to the market. +Nature raises seed funding for pre-feasibility and methodology standards for project viability, produces nature market educational materials to both communities and investors, and supports site visits to funded projects. +Nature secures funding to support Outreach& Communications, educating stakeholders, building investment confidence, and advancing market adoption.

Our mission: Advancing nature-based solutions to sustain life on earth. Through our work with youth, published research experience, artful storytelling, and collaboration with the growing number of carbon market creators, we see a nature positive future. Together with Blue Green Future, known for their groundbreaking ecosystem feasibility and methodology practices at the fore of natural asset valuation, we see a viable path forward, one where economic systems work with nature instead of against it. Valuing nature for what it is: the true market that sustains us.

We see living ecosystems as assets, both flora and fauna, that provide essential services like carbon capture, biodiversity, and ecosystem resilience.

+Nature helps develop nature-positive solutions that benefit the market, communities, ecosystems, and future generations. Our role is catalytic, bridging the gap between pre-valuation and lasting financing so projects don’t stall due to the lack of funding.


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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

First Name Last Name

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

First Name Last Name

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Our team

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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Meet the team

Monet Goode

Eleanor Parks

Monet Goode

Emmet Marsh

Eleanor Parks

Emmet Marsh