About +Nature
+Nature began with a question.
“How can protecting and restoring nature create enough lasting support for the work, the ecosystems, and the people caring for them to keep going?”
Nature finance was an important part of that original vision, and it still is. But the work has taught us that no single financial model fits every conservation project perfectly.
Today, +Nature develops projects around what each one actually needs. That may lead to philanthropy, public funding, long-term partnerships, or, where the project can genuinely support it, economic valuation and nature finance.
The goal has stayed remarkably consistent even as the model has evolved: build conservation work with a better chance of lasting.
We start with the project, not the instrument.
A forest, a wildlife population, and a coastal restoration project may all need protection, but the route to sustaining them can look completely different.
That is why +Nature does not begin with a preferred funding model and search for projects that fit it. We begin with the conservation work itself: what is already in place, what is missing, who needs to be involved, and what kind of support could realistically carry the work forward.
For some projects, that may mean philanthropy or public funding. For others, it may mean stronger partnerships, technical expertise, or long-term institutional support. And when the conditions are right, valuation or nature finance may open another path.
The project comes first. The financing should follow.
What guides the work
+Nature is built around a simple idea: conservation should strengthen the living systems at the center of the project, not force them into a model that was designed for something else.
Living systems come first
Nature creates value in many forms, from clean water and healthy soils to biodiversity, resilience, food, and livelihoods. Any financial or technical approach should serve the ecosystem, not become the reason the project exists.
People closest to a place matter
Landowners, local stewards, scientists, resource users, and communities often hold knowledge that cannot be replaced by a model or report. Their role in the future of a place needs to be understood from the beginning.
Science sets the boundaries
Good projects are clear about what the evidence supports, what is still uncertain, and what cannot yet be claimed. Ambition matters, but credibility matters more.
Regeneration over extraction
We are interested in approaches that keep ecological value working in the landscape, the water, and the communities connected to them rather than realizing that value only through loss or conversion.
Think beyond the first round of funding
A grant can launch important work, but the conservation need rarely ends when the grant does. We look for ways projects can build stronger foundations for the years that follow.
Built by people who see the problem from different sides
Conservation projects rarely fail for just one reason, and they are rarely strengthened by one kind of expertise.
+Nature brings together people with backgrounds in conservation, science, economics, finance, community engagement, policy, and project development. That mix matters because the questions around a project are often connected: what the science supports, who holds responsibility, what funding is realistic, and what the work needs to keep going.
Our team, board, and advisors do not all approach nature in the same way. That is part of the point.
The goal is not to force every project toward one answer, but to bring enough perspective to ask better questions before choosing a path.
The idea is ambitious.
The work has to be practical.
+Nature is interested in changing how conservation is supported over the long term, but that starts with building good projects in the present.
That means being clear about what is possible, honest about what is not ready yet, and willing to use the approach that best fits the work rather than the one that sounds most innovative.
Meet the team
Bonnie monteleone
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Co-founder
Ann Montgomery
Marketing DirectorEleanor Parks
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.
Customer Service ManagerKarl Holland
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.